RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
EBOOK:
Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
PRESENTATION TRANSCRIPT:
This presentation transcript examines the main B2B integration options facing Oracle E-Business Suite users and explains how to maximize B2B effectiveness and flexibility.
WHITE PAPER:
In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
WHITE PAPER:
This E-book presents an overview of the B2B integration landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution.
WHITE PAPER:
This paper looks at trends that cause manufacturers to reevaluate and revamp their B2B processes and integration capabilities. Read on to also learn how manufacturers are reorganizing their internal operations to facilitate the shift from EDI-only transfer to a broader range of functions that support a larger view of commerce.
