Campaign Software Reports

CW APAC: Trend watch: Enterprise resource planning
sponsored by TechTarget ComputerWeekly.com
EZINE: In this handbook, focused on enterprise resource planning in the Asia-Pacific region, Computer Weekly looks at what's behind this renewed priority and why firms want cheaper software maintenance and the benefits of best-of-breed cloud apps.
Posted: 18 Aug 2022 | Published: 18 Aug 2022

TechTarget ComputerWeekly.com

Computer Weekly – 27 September 2022: Making digital a key ingredient at Mondelez
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, we talk to snack giant Mondelez, the owner of Cadbury, about how AI and data are transforming its business. SAP is increasing support costs for the first time in years – we assess the impact on customers. And a Ukrainian tech CEO tells us how his company kept going despite the Russian invasion. Read the issue now.
Posted: 23 Sep 2022 | Published: 27 Sep 2022

TechTarget ComputerWeekly.com

Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

Take Out the Trash
sponsored by TechTarget
EBOOK: Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 08 Feb 2021 | Premiered: Jul 20, 2020

TechTarget

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 08 Feb 2021 | Published: 22 Aug 2019

TechTarget

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 08 Feb 2021 | Published: 30 Dec 2020

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Feb 2021 | Premiered: Apr 8, 2020

TechTarget

Application Delivery Network Buyer's Guide
sponsored by TechTarget ComputerWeekly.com
EGUIDE: The more systems become remote, the less secure they are. On face value a huge cliché – or truism - but sadly actually true. And sadly, for those running networks, something that is going to be truer – or more clichéd – as remote working continues to proliferate in the new normal of the hybrid mode of working.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

TechTarget ComputerWeekly.com