sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
WHITE PAPER:
Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
EZINE:
In this week's Computer Weekly: M&S CIO Darrell Stein tells us how technology is changing the retailer as it develops its multichannel strategy. Our latest buyer's guide looks at mobile device management. And with many public sector IT workers being laid off through austerity cuts, we find out how to get a private sector job.
WHITE PAPER:
This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
CASE STUDY:
KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
PODCAST:
Tune in to this exclusive podcast with Martin Gill from Forrester Research to get a four-step guide to developing an agile commerce strategy that will enable your company to swiftly adapt to changing customer demands and new technology.
WHITE PAPER:
This paper provides an overview of item-level radio frequency identification (RFID) tagging in the apparel supply chain. It explains the evolution of RFID technology and details key benefits when utilized by retailers, distribution and logistics providers, and manufacturers.
EBOOK:
This expert handbook gives you the information that you require right now to understand the updated requirements for the PCI DSS 3.0, which went into effect in early 2014.
