Ad Analysis White Papers

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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat

Improve Order-to-Cash Performance with SaaS
sponsored by Esker Inc.
WHITE PAPER: Automated order management software can be expensive and complex to implement. Read this white paper to learn how leveraging SaaS for order processing automation can save you time and money.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Top 6 "Must-Have" Technologies for Small and Midsize Manufacturers
sponsored by Epicor Software Corporation
WHITE PAPER: This valuable resource counts down six critical manufacturing technologies that every small and midsize organization should have.
Posted: 14 Mar 2014 | Published: 30 Jun 2013

Epicor Software Corporation

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Mobile Field Service: Better Collaboration with the Back Office
sponsored by Epicor Software Corporation
WHITE PAPER: This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
Posted: 05 Nov 2013 | Published: 31 Jul 2013

Epicor Software Corporation