WHITE PAPER:
Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
WHITE PAPER:
In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.
WHITE PAPER:
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
WHITE PAPER:
This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
WHITE PAPER:
This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
WHITE PAPER:
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
WHITE PAPER:
Today's information landscape includes a variety of data sources and unlike forms of data inundating your business every second. Turn to this resource to learn about how data virtualization can make disparate data sources appear as if they are in one place, so that you can easily access your information and make better, faster business decisions.
WHITE PAPER:
The Oracle Communications BRM application suite is a Tier 1, convergent billing framework that is architected for leading service providers. This white paper describes the performance and scalability results of Oracle Communications BRM 7.3.1 from the recent benchmark conducted at Sun Solutions Center in Paris and France.
WHITE PAPER:
Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
