Clickstream Analysis White Papers

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Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

Increase Your Web Performance Now
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Web application security: automated scanning versus manual penetration testing
sponsored by IBM
WHITE PAPER: There are two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis. The purpose of this paper is to compare these two methods.
Posted: 09 Sep 2009 | Published: 01 Jan 2008

IBM

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

Champions of Software as a Service: How SaaS is Fueling Powerful Competitive Advantage
sponsored by IBM
WHITE PAPER: This report dives deep into a study on SaaS and how it is helping companies gain competitive advantage as opposed to simply reducing costs.
Posted: 28 Apr 2014 | Published: 31 Jan 2014

IBM

Veracode Secure Development Survey
sponsored by Veracode, Inc.
WHITE PAPER: Download this resource to see how your peers are responding to the biggest challenges to the current state of secure software development and its changing methodologies.
Posted: 02 Feb 2018 | Published: 02 Feb 2018

Veracode, Inc.

Software Lifecycle Integration: Integrate Your SDLC Tools and Accelerate Your Business
sponsored by Tasktop
WHITE PAPER: Learn how you can improve usage of the tools you already have while streamlining software development and delivery. Explore how you can overcome collaboration problems using software lifecycle integration, which enables you to connect all software development and delivery tools, synchronize information across disciplines, and more.
Posted: 14 Jun 2016 | Published: 14 Jun 2016

Tasktop

Better Decisions, No More Bottlenecks: 5 Metrics for Cross-Lifecycle Software Testing
sponsored by Tasktop
WHITE PAPER: This paper explores how leveraging data from disparate systems will give software testing teams the unique opportunity to become the hub of organizational quality. Uncover 5 best practices that will help expose critical issues, enable Agile development, create a more holistic view of the software development lifecycle, and more.
Posted: 08 Nov 2016 | Published: 08 Nov 2016

Tasktop